aBOUT US

Who are we?

We are a team of designers and engineers with passion and intense creative energy, especially when it comes to watches. By combining visual appeal with technical mastery, we can create products which are entirely coherent and fully optimised. For us, it is essential to take the widest possible view and provide a comprehensive service. Indeed, market analysis and technical validation might be just as important as imagining and designing your new product. We are also renowned for our knowledge about the history of horology, allowing us to provide designs that are the perfect reflection of the unique history of your brand.

Our skills

Our team has an array of professional experience ranging from watchmaker to designer, engineer, aeronautic technician and even doctor of law. Our projects are always headed by at least two of our specialists, expanding our field of vision and allowing as much space for cross-sector innovation as possible. This also helps us remain objective and critical of our own work.

While enjoying a great deal of independence, our company is supported by Sellita Watch CO SA, its three daughter companies and 700 employees. This gives us access to an exceptional wide range of expertise.

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The creative process

For us, the creative process always begins with a detailed analysis of your needs and requirements. We have no interest in imposing our vision of the ideal design or pushing our signature look; instead, we strive to meet your expectations. Unless our assignment has been clearly defined, we like to start the creative process by conducting a pre-study. This has the twin benefits of identifying the various options available to us and defining the scope of the subsequent assignment. We can then move on to several rounds of design iteration, which will continue until you are satisfied with the end result.

Prototyping and realistic rendering

We have a number of tools available, allowing you to visualise and validate a product before the production run is launched. The most useful of these during the creation process are photorealistic renderings and 3D prints. Once the design is completed, we can also create a “metal” prototype, almost identical to the end product, for final validation.

Production

We are supported by an industrial group working in the field of watchmaking. Therefore we can also guide you through the series production of your watch. Indeed, these services can range from consulting all the way up to delivering a turnkey product (“private label”).

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OUR PROJECTS

Our portfolio is highly diverse, featuring designs, concepts, revamped collections and one-off creations. For reasons of confidentiality, we are unable to show you most of our work, so instead have chosen to present a selection of virtual projects.

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